Company Name: Adini Accessories

Brand: Adini

Established: 1979

Country of Origin: UK

Product Description: The jewelry is a mix of chunky bone and wood styles to delicate and elegant crystal jewel pieces-necklaces, earrings, rings, chokers, bracelets, belt.

The bags are mix of easy slouch bags, sparkly sequined evening bags and clutches, to day to day leather, suede and faux suede bags.

The shawls are luxurious and special, in a variety of colours and patterns
Shoes to balance the collection.

Area: South East/Midlands/North Wales/East Anglia/Ireland.

Sizes: N/A

Average Prices: Retail prices vary from £5-35+

Commission: 10%

Collection Size: 65+

Competitive to: High street accessory collections

Sits alongside: Highly competitive to all brands at the middle/ lower end of the market

Exhibitions: Moda and Pure

Website: www.adini.co.uk

Company Philosophy: To provide beautiful, stylish and elegant accessories to the women of today, keeping quality and affordability as paramount values.

My Comments: There are not to many people who do not know the name of Adini, an old and well established company, with a young management team that have set out on an expansion drive to grow in the UK and Ireland. The accessory brand would be ideal for well connected salesmen to independent shops.