Company Name: Secon Group BV

Brand: Arrow

Website: www.arrowmenswear.com

Established: 1851

Country of Origin: USA, Brand is owned by PVH and Secon Group owns the license until minimum the year 2025 for Europe

Area: Sweden Norway Denmark

Product Description:
From a one-room workshop in Troy NY in 1851 to an international corporation:
The Arrow collection is designed for the upper quality and middle price segment (designed in Holland
For the European market) and consists of 3 "looks”:
- Formal wear: Dress shirts
- Classics: A coordinated American sportswear collection
- Jeans: A coordinated rugged casual collection (Abercrombie & Fitch for a 25+ -year old)
The product shows in every single detail the heritage of the Brand. Arrow sales development has been unbelievable successful internationally within the European market where a spectacular store/shop-in-shop concept has received a lot of attention from press and opinion leaders.

No of Collections per annum: 4, Spring (Jan-Feb-Mar), Summer (Apr-May), Fall (Jul-Aug-Sep), Winter (Oct-Nov)

Sizes: S - XXXL

Average retail Prices Euro:
   Jacket: 199
   Shirt: 69
   Trouser: 99
   Polo-Shirt: 69
   T-Shirt: 39

Commission: 12% negotiable

Collection Size: 200

Age Group: 25+

Competitive to:
Gant, Tommy Hilfiger, McGregor, State of Art, Marco Polo, “Jeans related brands”
Main Export market: Greece, Germany, Middle East, Austria

My Comments: Arrow is on of the most highly identifiable brands in the world with its famous logo – this is the kind of collection that can help open doors – owned by the Secon group in Holland and therefore can offer a strong financial backing for the prospective agent.