Company Name: Brellco AB

Brand: ÅSKA

Website: www.askascandinavia.com

Established: 2007

Country of Origin: Sweden

Area: UK & Ireland

Product Description:
Åska Scandinavia presents a wide range of unique and trendy designed fashion jewellery. Our collections include necklaces, earrings, bracelets, etc. developed by our own in-house designer. Åska jewellery is made primarily of semi-precious stones, freshwater pearls, seashells and other natural materials. Each piece is handcrafted at our own assembly plant in the Far East.
We present four collections per annum, two main collections, and two smaller “flash-liines”. Each collection is presented in stories/themes, much like a fashion collection, encouraging the buyer to choose their own assortment, as well as allowing the end consumer to choose their own personal look.

Our main sales channels are fashion stores and boutiques, department stores, duty free retailers, and lifestyle shops. We are placed in the mid-market segment.

No of Collections per annum: 4

Average Prices:
   Wholesale: £7 - 23

Commission: 20%

Collection Size: 250

Age Group: 20-40

Competitive to: PILGRIM and Dyrberg Kern Lola Rose

Sits next to: Fashion clothes such as Odd Molly, Filippa K, Desigual, FCUK, etc

Main Export market: Scandinavia, Germany, France, Spain, Italy, BeNeLux, UK

My Comments: The company is in an initial stage in launching the ÅSKA brand all over Europe. Sales has been established in Scandinavia, Germany, France, Spain, Italy, BeNeLux, UK. Strong markets are especially France, Germany and Belgium. A nation wide department store chain in the UK will be selling ÅSKA from this autumn.