Company Name: Fashion Trade FT GmbH

Brand: Amor, Trust & Truth

Website: www.amortrustandtruth.com

Established: 1986

Country of Origin: Germany

Area: UK & Ireland

Product Description
Our Brand is mainly a Jeans brand for women with the target age of 30-50 years. We have a young and elaborate design with good wash effects in our jeans collection. Beside the jeans we sell currently Chinos, Cargos and Corduroy pants. The special point is the fitting. All dimensions are worked out for real woman shape. We are using good quality fabrics and also follow a strict quality control to meet the demand of our target group. The retail prices are ranging from 79 to 119,- Euro.
For starting our collection the agent can sell from the large amount of stock we hold. Later we ask all customers who are selling our brand with success to pre-order to see which styles are selling well and to enable us to put the right styles/wash into stock.
The collection will be ready on 10th January and 10th July of the year.

No of Collections per annum: 2 – re orders from stock year round next day delivery

Sizes: 34-44

Average Prices:
Trouser: 29,95 to 43,95 €. (Main prices are 32,95 to 36,95 €)

Collection Size: 40-60

Age Group: 30+

Competitive to: Cambio, Mac, Bluefire, NYDJ

Sits next to: Cambio, Mac, Bluefire, NYDJ, Marc Cain, Sandwich, Gerry Weber, Marco Polo, Tommy Hilfiger and so on.

Main Export market: Switzerland

My Comments: The brand has been was founded in 1986 and was developed as there is a big gap in the market for woman's jeans that are well cut and very affordable unlike most woman's jeans collection which are classic without flair, our jeans are looking young, have a nice shape for woman of 30+ and are very affordable.