Company Name: Jean A Vequad Gmbh

Brand: Attitude

Turnover: Approx. 9 Mio. Euro in 2006

Website: www.attitude-fashion.com

Established: Label since 1995

Country of Origin:

Area: Russia

Product Description:
Attitude is a high class niche product for sophisticated women with allure who love uncomplicated femininity, who are naturally self-confident and love solid modernity. Modernity, the keyword, is defining the core and philosophy of the brand. Free of quick trends the label represents accessible luxury and timeless design. The collection combines sophisticated identifiable design and suitability to daily life as well as focusing on modern fashion needs. It’s great for women of 45+ we also make jeans suitable for the women 35+.

No of Collections per annum: 2

Sizes: 36 - 52

Average Prices:
   Jacket € 85 – 138
   Skirt € 45 – 90
   Trouser € 71 – 75
   Dress € 89 – 110
   T Shirt/Knit top € 42 – 69

Commission: 15%

Collection Size: Approx. 75

Age Group: 45+

Competitive to: We make a niche product! There are no direct competitors

Sits Alongside: Basler, Lucia, Luisa Cerano, Escada, St. John’s

Main Export market: Countries in Europe & the rest of the world: EEC, GUS, Korea, Canada, Middle-East etc.

My Comments: Started in 1995 this company has had solid growth by offering a solid reliable product aimed at the woman of 45+, a modern look for the mature woman - The most important attribute: The collection is made of cut and sewn knit. Very comfortable, easy to wear and to care. The crease-resistant and comfortable materials include different types of wool, viscose and also linen looks in summer and varied fabric textures.
The collection includes jackets, trousers, skirts, T-shirts and knitwear in different widths and lengths. Everything fits together, but can also be worn independently.
Distinctive points: stylish borders along edges, stitching and embroidery details - fabric and knitted flowers. As well as black, marine and other classical colours Attitude shows also gold, red, yellow, green, brown or pastel in different shades.
One of the highlights: the evening wear collection which brings elegant glamour and casual together. The perfect collection for the travelling business women, busy mothers with active lives who demand fashion interest.