Company Name: Avoca

Brand: Avoca Renaissance

Established: 1970

Country of Origin: Ireland

Turnover: Euro 36 Million

Product Description: Sophisticated separates. The age band it is aimed at is quite wide from 30 to 60 because the range incorporates at least 6 different stories or themes which appeal to a varied group.

Area: Scandinavia together or individual countries

Sizes: 8 - 16

Average Prices in Euro: 60

Commission: 10/12.5%

Collection Size: 150

Competitive to: Nougat, Jigsaw, Whistles

Sits alongside: As above

Main Export market: UK and USA

Exhibitions: Futura, Moda, Pure, CPD

Website: www.avoca.ie

Company Philosophy: If renaissance had a personality it would be confident, intelligent and laid back. The clothes are not aiming to follow trends, they are promoting an unfussy aesthetic . Focusing on things like the perfect fit of a trousers or A detail which can be simply a beautiful unique colour or a single reference ie history, memory and aiming at a very individual unique styling. it is a little boho, a little kooky and a little classic all at the same time. I like to create the kind of pieces you can take out of your wardrobe in a few years time and still love to wear. There is something special in each piece even if it turns out to be a hidden surprise.

My Comments: Avoca, one of the most well known names for Fashion in Ireland has developed this Rennaisance collection to offer superb fashionable and commercial design, but without forgetting it’s strong Irish Tradition.
They have a world wide export business and now are looking to expand in the Scandinavian market, where the styling would be ideal for the market.