Company Name: Barito Design of Copenhagen

Brand: “BARITO Design of Copenhagen” and “BARITO”

Turnover: Euro 33, million

Website: www.barito.dk

Established: 1994

Country of Origin: Denmark

Area: All UK

Product Description: Sunglasses- Street smart in variation and colours , Classics in material and shapes, Fashion in choice of colours and combinations of material, and the personal styling from our celebrity collections gives a wide choice of styles in the whole BARITO Collection.
In addition watches and bags

No of Collections per annum:
  Sunglasses: 150
  Watches: 40
  Bags:25
  Belts:10
  Jewellery:125

Average Prices in Euro:
  Sunglasses: 31,48
  Watches: 63,93
  Bags:137,00
  Belts: 30,14
  Jewellery: 33,46

Commission: Negotiable

Collection Size:

Age Group: 15 to 80 - focusing on 18 to 55.

Competitive to: All major sunglass manufacturers’ at the medium/better end
Sits Alongside: Day, HUGO BOSS, Armani, SAND, RL, DIESEL, Closed, Tommy Hilfiger, Rock & Republic, Theory, SIGNAL, Blue Blood, ACNE Jeans, Filippa K, GANT, GUESS, CK, Animale, Miu Miu.

Main Export market: Sweden, Norway, U.A.E., Jordan, Saudi Arabia and Germany.

Exhibitions: CIFF

Company Philosophy: “We make design that defines personality”

My Comments: Barito is part of the mega successful Printex corporation.
Highlighting on fashion sunglasses, many endorsed with world famous personalities such as Michael Ballack, as the brand expands into new countries new media personalities will be signed up to give the brand a high profile.
Barito in only a short time has been one of the most successful sub brands of Printex , this is a company with plans and finance to expand into a world wide Brand.