Company Name:

Brand: Bench & Hooch

Website: www.bench.co.uk / www.hooch.co.uk

Established: 1990

Country of Origin: USA

Area: Denmark

Product Description:
Bench is the brand that offers multifunctional, comfortable, urban street wear with a quirky finish.
Hooch concentrates purely on women’s wear. The key to the brands success has been the ability to not only be hot on key trends, but combining those trends with the Hooch attitude to create cool, feminine, street wear fashion

No of Collections per annum: 2 main + 2 flash

Sizes:
   Bench Men (L /34)
   Bench Ladies (S / 28)
   Hooch (10/28)

Average Prices:
   Shirt 22,-€
   Trouser 30,-€
   Skirt 20,-€
   Jacket 50,-€
   T-shirt 12,-€

Collection Size:
   Bench Ladies approx 250 pcs
   Bench Men approx 200 pcs
   Hooch Ladies approx 200 pcs

Age Group:
   Bench 18-28 Years
   Hooch 16-26 Years

Competitive to:
    Bench: Quicksilver, Billabong, G-Star, Carhartt
   Hooch: Phard, Miss Sixty, Fornarina, Pepe

Main Export market: Worldwide

Exhibitions: Many EU exhibitions

My Comments: Since starting in Europe Bench has doubled its turnover every season.
The brand is an icon in Europe and a name known to all young people buying urban/casual clothing.
Very big potential for growth in Denmark.