Company Name: Grete Jansen GmbH,

Brand: Blick

Website: www.blick.it

Established: 1954

Country of Origin: Germany – 100% Italian fabric

Area: Scandinavia

Product Description: Ties and accessories for Men with discerning taste
When finalizing their collection most people ask themselves: “is it commercial enough?” We ask ourselves: “is it unique enough?” It becomes commercial because consumers love our product. It is all about love to fabrics and creating something outstanding. We are working only with the elite of the Italian mills to achieve this and invest a lot in development and exclusiveness of our ties. Added “features” are also very important to us: Key styles are limited to 100 units and individually numbered. Most of the ties have their own special tipping: vintage pin up girls, retro cars, skulls or bugs – there is always a special “greeting” to the guy who buys one of our ties.
Also the silver jewellery is designed at the same taste and market level: individual, progressive, sometimes cheeky, always elegant.

No of Collections per annum: 4

Average cost Prices:
   Ties: 15 – 19 €/US$ 21-27
   Jewellery: 20 – 50 €/ US$ 29-70
   Scarf’s: 15 – 30 €/ US$ 21-27

Commission: 12%

Collection Size: 50 ties and scarves – 50 jewellery items

Age Group: 25-45

Competitive to:
   Ties: Boss Orange, D & G, Altea, Hermes
   Jewellery: Sabo, Seven, Chrome Hearts, Buddha to Buddha

Philosophy: We don’t believe in science. Only love, fashion and music!

Main Export market: Austria, Benelux

My Comments: This is an interesting company selling a very commercial product to the middle better end of the market.
Highly successful in Germany and building strongly in Austria and Benelux – they are now looking to expand into new markets.
Some items are limited to 100 per style each one with a registered number.
The range consists of Ties scarves and jewellery each piece with an original and individual look.