Company Name: BORA pty ltd

Brand: BORA

Website: www.bora.com.au

Established: 1999

Country of Origin: Australia

Area: All UK & Ireland

Product Description: Bora is the winner of numerous design and retail awards and is famed for designing the magnificent gold beaded evening gown worn by Australia’s Jennifer Hawkins when she won the title of Miss Universe in 2004. She has a strong following of celebrities who love to be dressed by Bora for Red Carpet Events.

The eveningwear collection is extremely luxurious with dresses featuring ornate beading and gems, stimulating textures and lustrous silks – guaranteed to look stunning for all special occasions.
For more casual event Bora’s beaded bustiers, glamorous and funky tops are exquisitely detailed and look fantastic with a pair of jeans!

Daywear is Fashion forward, unique and timeless in styling, combining slick modern lines and fluid shapes, with textured vintage fabrics creating Bora’s unique style.

The range entails washed silks, vintage satins, stiff cottons, chiffon and lace, with a flair for modern and futuristic styling. Uneven pleating, gathering, distinctive draping, enhancing panels and detailed trimmings………. Bora mixes tradition with modernity, while balancing the fashion senses.

No of Collections per annum: 2

Sizes: 6-16

Average Prices in £:
   Jacket: GBP 78
   Skirt: GBP 78
   Trouser: GBP 70
   Dress: GBP 106
   Blouse: GBP 50
   T Shirt: GBP 17

Commission: 12% negotiable

Collection Size:
   Evening 20 pieces
   Daywear 50 pieces

Age Group: Young to Old

Competitive to: We see our brand as very unique

Sits Alongside: mid-top end collections

Main Export market: Asia

Company Philosophy: For women to feel confident and fantastic when they are wearing our label, knowing that they radiate glamorous style and flair.

My Comments: When I first spoke to the Owner of
this very interesting and highly successful Australian company she told me
that when you walk down the street or enter a room wearing Bora, you are guaranteed to turn heads and have people asking where you bought your outfit.
I would agree with that- Australian collections are “hot” at the moment with an interesting mix of evening and elegant casual this collection will find an agent fast!