Company Name: Castle Of Ireland

Brand: Castle of Ireland & Elvita

Website: www.castleknitwear.com

Established: 1934

Country of Origin: Ireland

Area: North England, Midlands and South East

Product Description: The Castle collection is designed and tailored for the mature lady. The emphasis is on smart easy to wear styling in quality fabrics using pure wool and wool/acrylic mixes. There are jumper styles with collars, round necks, high turtle and cardigans with subtle details incorporating striping and embroidery and other embellishments. We have recently added a collection of woven jackets to co-ordinate with the knitwear.
Elvita is designed to suit a lower age profile but appeals to all ages. Designed to incorporate fashionable shapes with a diverse range of individual looks with topical neck lines, beadwork and subtle embellishments

No of Collections per annum: 2

Sizes: 10-20 some bigger

Average Prices in £: 17

Commission: 12% negotiable

Collection Size: 70

Age Group: Castle 50+ Elvita 30+

Competitive to: Poppy, Emreco, Golle Haug

Sits Alongside: Michael H, Libra.

Main Export market: Hungary, Canada, Holland

Exhibitions: Futura

Company Philosophy: To provide our customers with quality products, good service and competitive prices.

My Comments: This is one of the most well known brands in Ireland, established over 70 years ago. Well known for traditional Irish knits and classic styling, the company is now evolving with a new younger and more dynamic design in keeping with the needs of today. The collection offers very strong competition to the many Mainland European brands. Very well priced and made to a very high standard.