Company Name: Isle of Style Ltd

Brand: Collezioni

Website: www.isleofstyle.co.uk

Established: 2003

Country of Origin: New Zealand

Area: All UK and Ireland

Product Description:
The range is one of the broadest, fastest changing array of modern daywear on the market with special occasion clothing - a style for every person, occasion & body shape.
The range is primarily silks and exquisite prints & trims. 

There are five “Groups”
   CHIC: Clean, chic, very wearable, stylish garments.
   COVERED: Jackets, knitwear and cotton knit garments.
   CLEOPATRA: Exquisite high end garments
   CACHE: Personality garments, colour, bold, printed, statements.
   CLASSIC: Commercial cuts slightly lower price points, racing dresses.

No of Collections per annum: 12

Sizes: S-XL

Average Prices in £: 40-50

Commission: 12% negotiable

Age Group:
Primary target is 30 – 40 year olds but it’s very much a broad range that caters to a broad range of ages, occasions, body shapes and styles.  It sells well into high end boutiques as a bread and butter range – beautiful quality and styling that matches that of the more expensive labels but price points that walk out the door.  It sells well into the more mid-priced larger woman’s wear stores / department stores and the value for money higher end of their range; so the retail base appeal is very broad.

Competitive to: A wide range of collections

Main Export market: Australasia

Company working methods & Philosophy:
We offer a dramatically improved purchasing and delivery cycle in every aspect:

Mark-up’s designed to allow you 2.5 times, 2.7 times or 3 times depending on the volume ordered.
1 – 24 units per style – 2.5 times
25 – 49 units per style – 2.7 times
50 + units per style – 3 times

1 – 2 week order to delivery cycle, allowing un-precendented SPEED from cash commitment to in store sales; allowing more effective stock-turn management and resulting efficiency improvement.
Weekly range updates allow the arrival of FRESH styles in-store every week which continues to give the customers a reason to return regularly.

Styles that are in sync with current European/American trends – one season ahead of Australasia so has the INTANGIBLE VALUE for your customers, of stocking styles ahead of normal release. Stocking garments produced by world class factories using the highest quality fabric’s and trims in the world.
Daily access to re-order from one of the most extensive and broadly styled ranges on the market, allowing RESPONSIVENESS TO MARKET & to needs of your store that is un-precendented.  Allowing consideration for weather patterns, unforeseen customer needs, stock gaps appearing in-store on a daily basis, etc…

Cash flow cycle shortened dramatically:
E.g. -Cash out Monday
E.g. -Cash in Tuesday to Sunday….
Stock can be ordered regularly in short stock-turn quantities which dramatically reduces range sell down quantities at the end of the season.  We would hope to change the sell through/sell down ratio during the season to 90%/10%.

Our commitment is to provide you a substantial benefit to your retailing stock & cash cycle, reducing your limitations and introducing un-precendented flexibility in your stock purchasing. 

My Comments: A young and dynamic company from New Zealand that can offer very quick turnaround on a monthly basis of fashionable “young” styling suitable for a wide age range.