Company Name: DCG Ltd., Warsaw – Poland,

Brand: Deni Cler

Turnover: Euro 10 Million

Website: www.denicler.eu

Established: 1972

Country of Origin: Poland

Area: Ireland

Product Description:
The competitive advantage of our collections consists in maintaining the real balance between the best possible design and the quality of products and the competitive prices, the balance in the functionality of the collections, as well as the balance between classic standards and modern trends.

From the very beginning, in collaboration with Italian designers, every year we develop two collections, each divided into five parts, inspired by our clients and the latest trends in world fashion. A particularly important element is the exclusive fabric and high quality materials we use to make our products. We carefully select suppliers, choosing those offering the highest quality and working with the top fashion designers. Clerici Tessuto, Mantero Seta and Luigi Verga supply us with exclusive fabrics. Lanificio Luigi Colombo and Botto Giuseppe & Figli deliver us precious wool. These are just a few of our prestigious partners.
The range of our offer provides a full package for an active woman: clothes (business/evening/weekend), accessories, shoes and exceptional jewellery.

No of Collections per annum:
2 collections (Spring/Summer & Autumn/Winter) each divided into 5 phases (different time of delivery)

Sizes: 40-50 Italian sizes

Average Prices:
   Jacket £ 30-115
   Trouser £30-115
   Dress £ 50-115
   Blouse £ 25-50

Commission: 12% negotiable

Collection Size: 200

Age Group:
The exclusive garments bearing the Deni Cler brand satisfy the most discriminating clients. Deni Cler collections are designed for women who like luxurious classics combined with the elements of the latest global trends. The age is not a criterion

Competitive to: MaxMara, M. Burani, Basler, G. Weber

Main Export market: Russia & Ukraine

Company Philosophy: Deni Cler - The Essence of Femininity

My Comments: Deni Cler is the major top end retailer in Poland, the designs are made in Italy and so far have exclusively been sold through there own shops in Poland.
They have more than 20 shops and are in direct competition with Max Mara and similar names.
In order to expand internationally they have decided to open up in Ireland as a first step to international expansion – by selling wholesale direct to shops.
This is a not so small Polish secret that will hit the International market with great impact due to outstanding quality and design.