Company Name:

Brand: Eddy’s Jackets

Turnover: Euro 3.000.000

Website: www.eddysjackets.com

Established: 2,5 years, the brand exists more than 20 years

Country of Origin: Holland

Area: UK

Product Description: A collection of Jackets for Men and Women with three different labels each look is aimed at a different customer profile
NEXT: Young, Fun and Trendy!
A jacket may cost between £55 and £100 but it has to be
CASUAL: Practical less cutting edge but definatly not classic
STYLE: pure, chic and feminine. Superior quality fabrics convincing and business-like for men.
Costs between £90 and £200 euro for a jacket,

No of Collections per annum: 2

Sizes: XS - XXXL

Average Prices in £:
Jacket… summer between £55 and £100 (leather might be up to £200) Winter between £90 and £200.

Commission: 12% negotiable

Collection Size: ± 50 ladies/± 30 Men’s

Age Group: Ladies and men between 18 and 40 years old, although you see older woman and men in our jackets

Competitive to: Spoom, Giacomo, Easy Comfort, Creenstone and the brands who offer jackets in the total collection

Sits Alongside:
Women’s Just B, Essentiel, Turnover, Sandwich, Stills.
Men’s Pall Mall (Holland) State of Art, Tommy Hillfinger
Jeans stores: G-Star, Diesel, Replay, Nudie Jeans, Indian Rose etc.

Main Export market: Belgium and Germany

My Comments: Jackets for Women and Men are a strong Fashion item – this company from Holland has created a successful niche market with their collection for Men and Women.