Company Name: Fluxa Footwear S.A.

Brand: FX Fluxa & Pedro Fluxa

Turnover: Euro 10 Million

Website: www.fluxa.com

Established: 1977

Country of Origin: Spain

Area: Ireland

Product Description:
PEDRO FLUXA
Concept:
An exclusive brand, high fashion, latest lasts, original and new leather
designs of high quality. Italian image with Spanish personality and a
touch of global fashion trends.
Pricing in line with exclusive products.
Leather only.
Sold to exclusive retailers and fashion boutiques.
Public:
Urban women 25-45 age, extroverted ad dynamic, highly aware of fashion
and looking for exclusive and unique product.
FX FLUXA
Concept:
Elegant footwear with a distinctive design. High fashion but not over
the top. A balance between sport and elegant.
Leather and some designs with textile materials. Variety of leathers of
quality to give the collection a trend line with the fashion of the day.
Soles with imitation leather unless specified.
Sold to specialist retailers and top chains.
Public:
Women interested in fashion and the latest trends. Age 18-45 years.

No of Collections per annum: 2

Sizes: Standard Shoe sizes

Average Prices: click to see Excel file

Commission: 12% negotiable

Collection Size: 80

Age Group: 18-45

Competitive to: Pedro Garcia, Rebeca Sanver Pons Quintana, Sacha London, Janet & Janet

Main Export market: Portugal, France, Greece, Italy, Japan

My Comments: Established for more than thirty years and recently taken over this company is regenerated its collection and way of working – very well known in Spain and with a flourishing export business – Fluxa is now under its new management seeking to expand into new markets.