Company Name: Beker Fashions

Brand: Frascara

Established: 1925

Country of Origin: Canada

Web Site: www.frascara.ca

Area: All UK and Ireland

Product Description:
Frascara is a diverse evening collection of separates, gowns, dresses and suits. Beautiful fabrics from some of the finest mills in Europe coupled with impeccable workmanship allow the Collection to hang alongside some of the worlds top designers. The value quality ratio is very enticing. Updated styling along with a clear understanding of the ongoing reshaping of a women’s body as she approaches her middle years is a company strength.

No of Collections per annum: 2

Sizes: 34-50

Average Prices in £:
   Jacket:80-120
   Shirt: 60-90
   Skirt: 50-80
   Trouser: 60-90
   Dress: 90-125

Commission: 12% negotiable

Collection Size: 90

Age Group: 30+

Competitive to: Daymor, Carmen Marc Valvo, Marissa Baratelli, Terri Jon,

Exhibitions in USA: Atlanta, Dallas, Chicago, New York

Main Export market: USA

Company working methods & Philosophy: Along with providing attractive, saleable garments, Beker fashions strives to be a leader in customer service always available with a live voice.
Cutting special orders with a quick turnaround is a major factor in customer loyalty.

My Comments: North America and Canada in particular have always been successful with evening wear collections.
Beker is the oldest and the largest in Canada, 75% of the sales go to USA and in this new venture to place its products into the EU market I am convinced they will be very successful – in fact I have a long list of German, Dutch and Scandinavian agents fighting over this collection – so if you are interested please apply soonest