Company Name: NOOK FASHION GmbH

Brand: Fréquence

Website: www.nook.de

Established: 1990

Country of Origin:

Area: UK

Product Description:
Soft casual dressing, a layered look,that is made to make every woman feel comfortable.
The range includes skirts, tops and jackets with an oversize styling that looks fashionable and figure flattering. There is also outerwear. One of the highlights of the look are the details such a pleats, draw strings, pockets, straps, collars, hoods, buttons and stitching detail. Our fabrics are mostly natural including wool, linen, cotton with lycra enhancing the comfort. Everything is beautifully coordinated in matching or contrasting colours.

No of Collections per annum: 2

Sizes: 1 to 5 – equivalent to 36 to 48 German sizes

Average Prices in £: £35.00

Commission: 10% negotiable

Collection Size: 75 - 110

Age Group: 30+

Competitive to: Oska, Sulu, Cutloose, Hebbeding

Main Export market: Germany, USA, NL, Switzerland

Exhibitions: CPD

Company Philosophy: “Pull it on, feel good, look good" – that was the premise on which Carsten Rundholz based his first ‘Nook’ collection in 1990, a collection which - due to its casual, coordinating outfits - drew attention to itself in the German fashion market. This same philosophy continually ensures the success of the ‘Freqence’ look.
A woman wearing ‘Nook’and ‘Fréquence’ knows what she wants that is comfortable clothes yet with a stylish look. She likes casual but also likes the clothes to be versatile for each and every occasion. She is up-to-date on fashion trends without being a fashion victim. She wants to mix and match her clothes without having to think about it a lot. Nook and ’Fréquence’ fulfils these requirements: The combination of casual cut with clever details and innovative materials represents an uncomplicated, yet unique look. Being suitable for the office as well as for leisure time or evening wear. ‘Nook’ means fashion which enhances and simplifies everyday life. Collections which – again and again - surprise with innovative details without ever compromising their hallmark style.

My Comments: This collection from Germany always has a packed stand at CPD. This type of loose look has been very successful in the UK with one or two agents who have comparable brands.
‘Frequence’ is different. With an average price of only £35 per article, the design as well as the price set this company apart from other similar collections. ‘Frequence’ will be picked up quickly.