Company Name: Altex
Brand: Funky Buddha & 2nd Skin
Website: www.altex.gr
Established: 2003
Country of Origin: Greece
Area: Holland
Product Description
High-quality, fashionable, casual apparel with broad potential appeal.
Target market: young metropolitan adults (20-32) in major urban markets with disposable income.
Outerwear such as Polo's, jersey's, shorts, fleece, jackets and pulls and recently it has launched its jeans series fully tuned with the overall Funky looks.
Conceded for a Young, dynamic man, it targets people who care about details and quality, who love vintage and always want to look good while remaining themselves. Simply FUNKY!
Products are of high quality, rich in detail, uplifting in attitude but also affordable.
No of Collections per annum: 2
Sizes: S-XXL
Average Prices:
PRING-SUMMER COLLECTION
Polo Shirts (WP: 8-13€ RRP: 24-39 €)
T-shirts, jerseys (WP: 5-7 € RRP: 15-25 €)
Jackets (WP: 18-25 € RRP: 59-79 €)
Cargo shorts (WP:12-18 € RRP: 35-49 €)
Shirts (WP:12-18 € RRP: 35-49 €)
Pants (WP:15-22 € RRP: 59-79 €)
AUTUMN-WINTER COLLECTION
Jackets (WP: 25-39 € RRP: 69-99 €)
T-shirts, jerseys (WP: 7-9 € RRP: 19-29 €)
Sweatshirts (WP: 13-20 € RRP: 39-59 €)
Pants (WP: 15-25 € RRP: 45-75 €)
Shirts (WP:15-20 € RRP: 45-65 €)
Knitwear (WP:10-20 € RRP: 35-65 €)
Jeanswear (WP: 20-25 € RRP: 59-79 €)
Age Group: 20-35
Competitive to: N.Z.A., Scotch & Soda, No Excess, Fred Mello, Bench, Gio Goi
Company philosophy: Throughout the past 3 years, Altex has been characterized by good quality at the right price and our philosophy has always been: "Sell more at lower prices". This is also true today.
Our vision is to always develop and market our brands in accordance to European fashion trends and to create a distinct mix of brands which will appeal to the trends-aware 20-35 age group.
Together we work hard. We base our co-operation on trust, partnership and honesty. We treat all people as individuals but we think and act as a team. Therefore we succeed.The backbone of Altex is our family feeling. We help each other and have unlimited faith in our relatives. We show our identity in the good examples we set for one another. We are proud of our family. It is both our link to the past and the foundation of our future.
My Comments: A highly successful family run business from Greece – they have been expanding into new markets in recent years with great success and now want an agent in Holland.
Great prices – funky design – a great company to work with due to a strong work ethos and family values.




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