Company Name: Furi Design

Brand: Furi

Website: www.furidesign.com

Established: 2006

Country of Origin: Canada

Area: Scandinavia

Product Description: Modern luxurious designs for simple living in an overstated world. Minimalisism is a key word in our philosophy, Furi focuses on fabric and fit with subtle avant-garde detailing. Made in Canada with quality materials sourced internationally.

No of Collections per annum: 2

Sizes: XS-S-M-L

Average Prices:
   Spring Jacket: Euro 75-100
   Fall Coat: Euro 150-300
   Shirt: Euro 40-45
   Skirt: Euro 45-50
   Tunic: Euro 45-55
   Dress: Euro 75-85
   T Shirt: Euro 45

Commission: 12% negotiable

Collection Size: 60+

Age Group: 24-48

Competitive to: Theory, Helmet Lang, Vince, PhillipLim, Ella Moss, Ella Tahari, Alexander Wang, Rag and Bone, James Perse, Marc by Marc Jacobs

Sits next to: Womens modern contemporary designer collections - luxury

My Comments: This high flying Canadian company is at the forefront of the new wave of Canadian designers making a mark in Europe
Furi Designs characteristics include
- quality fabrics and accessories
- modern and minimalistic styling
- pure simple, and subtle
- garments give an air of elegance, subtleness, and at the same time striking
- garments always have a sumptuous and luxurious handfeel due to the quality of materials used
- although minimal Furi pays meticulous attention to details for subtle expression of very avant garde fashion trends
- Furi pieces are made for the sophisticated shopper well adept at layering, accessorizing, and matching
- Target clientele are women with an appreciative sense of quality materials, subtle styling (not so much a slave to branding), and a Made-in-Canada label