Company Name: Garcia BV

Brand: Garcia

Website: www.garciajeans.com

Established: 1977

Country of Origin: Holland

Area: Norway

Product Description
Garcia is a young, dynamic fashion brand for urban denim wear in Europe. We design 12 collections a year for adults and 10 collections for teens. The collection consits jeans, tops and bottoms.
Check out in the lookbook the relaxed Mediterranean vibe of the Fall/Winter collection 2011

DOWNLOAD:
Look Book Adults
Look Book Teens
Brand Positioning

No of Collections per annum: 12 Adult 10 teens

Sizes:
    Adults Jeans: women 25-36, men 26-38
   Adults Collection: women XS-XL, men S-XXL
   Teens: 128-176

Average Prices:
   Adults jeans: women € 69.00-79.00, men € 79.00-89.00
   Adults T-Shirts: women & men € 25.00
   Teens jeans: € 39.95-49.95
   Teens T-Shirts: € 20.00

Collection Size: 250

Age Group: Adults 30+, Teens 8-14 years

Competative to: Women: Vero Moda, QS, EDC, Hilfiger Denim, Maison Scotch
Men: Jack & Jones, QS, EDC, Hilfiger Denim, Scotch & Soda
Teens: S.Oliver, Esprit/EDC, Tom Tailor, Scotch Shrunk/Scotch R'Belle, Marco Polo, Bench

My Comments: One of the leading "life style" collections in Holland strong in denim and aprt from its Adult collection is the leading Dutch company specialising in the Teen market.
This is an authentic brand with character for relaxed and confident men,
women and teens who are identify with a Southern lifestyle full of excitement and enjoyment.