Company Name: Eugen Merz

Brand: GEORGINA B.

Website: www.georgina-b.de

Established: 1948

Country of Origin: Germany

Area: Denmark

Product Description: fashionable and trendy knits and shirts

No of Collections per annum: 2

Sizes: 36-52

Average wholesale/cost Prices :
   T Shirt 18 – 25
   Knit 20 – 25

Commission: 10% negotiable

Collection Size: 150

Age Group: 30+

Competitive to: Gerry Weber, Freya, JaGro

Sits Alongside: Rio, Toni Dress, Finn Karelia

Main Export market: France, Norway, Sweden, UK

Company Philosophy: Selling fashion + good quality to reasonable prices.

My Comments: This is a very successful company in Germany- they do not have a high profile – but they have a turnover of several millions and are selling to many countries in Europe.
Strong commercially styled collections and very commercial collections.
The company is now 50 years old – so they know what they are doing!