Company Name: Be Back SARL (Helena SOREL)

Brand: Helena SOREL & Hel’s

Turnover: Euro 10 Million

Website: www.helenasorel.com

Established: 1992

Country of Origin: France

Area: UK

Product Description: An exclusive collection designed with a very feminine touch. Easy and commercial pieces that always keep a recognisable touch. Highlighting on details. Well known for the perfect fit of our trousers and bustier’s. A south of France touch through our Summer collection (65 % of the turnover), bright colours and festive spirit.
20 % of the collection is always more dressy for occasions.

No of Collections per annum: 2

Sizes: 36-46 French sizes

Average Prices:
    Jacket…90 €
    Skirt……65 €
    Trouser.. 65 €
    Dress….. 80 €
    Blouse 60 €
    T Shirt 38 €

Commission: 12/15%

Collection Size:
    Helena SOREL - 130
    HEL’S - 70

Age Group:
    Helena SOREL : 30 to 50
    HEL’S : 20 to 35

Competitive to: Bleu Blanc Rouge, Parakian group, JJ Garella Group, Renato NUCCI, ...

Main Export market: U.S.A and Japan. Then Middle East

Exhibitions: Pret a Porter

My Comments: Helena Sorel is one of the most well known brands in France, with a world wide business; they are all that is best in French Fashion.
Based in the South, with bright as well a soft colours, ideal for our summer selling
French chique and elegant, very strong dress collection as well as good soft dressing.
They have a small number of existing and faithful customers in the UK & Ireland.
The Hel’s collection is younger and more edgy