Company Name: Societe Europeenne de confection

Brand: HETEROCLITE

Established: 1992

Country of Origin: France

Turnover: Euro 2.5 Million

Product Description: A collection to dress the modern woman. Fluidity, easy to wear pieces with plenty of space.
Cut, lightness and colours is representative of the company’s philosophy.
Original design and cut. Unique dyeing process which allows flexibility in the colours offered.
Fabrics used ( fibranne cotton ) give lightness and fluidity to the pieces.
Because of the design and cut, pieces can easily be picked and mixed together.
And even in winter, bright colours are offered.
Natural fabrics are used. Ability to focus on the large size woman.

Area: North of England and Scotland

Sizes: 8-24

Average Prices: £26

Commission: 12%

Collection Size: 100

Competitive to: Laurent Vidal, Terracotta, Tutta Natura, Shepherds, Cocomenthe, Mais ou est le soleil, Nina Weil, Madame zaza de Marseille

Sits alongside: as Above

Main Export market: Belgium, Switzerland, Spain, Overseas France, UK

Exhibitions: Pure

Website: www.heteroclite.com

Company Philosophy: To dress the modern woman

My Comments: A small but very successful company from South West France, established in 1992 the company has been growing steadily with an interesting saleable collection of dresses and coordinated articles, Following a recent showing at Pure they have a small customer base here and have never had a an agent before, I think this is just the kind of collection many of you can identify with, soft dressing, nice colours easy to wear and sell.