Company Name: Laniel A/S,

Brand: ID Jeans Identity -

Turnover: Euro 11 Million

Website: www.id-jeans.com

Established: 1975

Country of Origin: Denmark

Area: All UK & Ireland

Product Description: Jean wear for the 18-30 market

No of Collections per annum: 2 per season

Sizes: s-xxl

Average Prices: CLICK HERE

Commission: 10-15% negotiable

Collection Size: 70 approx + flash collections

Age Group: 18-30

Competitive to: Gabba, G-star, Replay, Pepe Jeans (BUT LOWER PRICES!)

Sits Alongside:

Main Export market: Sweden, Finland, Germany, Holland

Company Philosophy: The company philosophy is to develop and produce and deliver products in a fashionable design with the right function and fit in a good quality. Our mission is to listen to the markets and deliver concepts and products demanded. All concepts and products are developed and designed from the latest trends and fashion developments.

My Comments: This Jeans collection is part of the Laniel group, one of the top ten producers of children’s wear in Denmark, this small sharp and well focused collection sells alongside some of the major jeans brands, however with much more competitive price points.
Established over 30 years ago, the company is on a major export drive to open up new markets world wide.