Company Name: Impetus Portugal – Têxteis, S.A.

Brand: Impetus

Website: www.impetusunderwear.com & www.impetus.pt

Established: 1973

Country of Origin: Belgium/Portuguese

Area: All UK & Ireland

Product Description:
Underwear & beachwear - Top quality at competitive price
Aware of consumer needs - as those required by diversified lifestyles
Comfort- sport - fashion Innovative in both materials & design.

No of Collections per annum:
Autumn/Winter
Spring/Summer
Mid-Season Spring
Mid Season Fall

Sizes: S (Small) to XL (Extra Large) or XXL (Extra Extra Large) for some articles.

Average Prices in Euro:
    BOXERS 4,20 €
    Long Pants 7,10 €
    Loungewear 12,50 €
    Trunks 4,30 €
    Vest 4,40 €
    SLIP 3,10 €
    STRING 3,00 €
    T/SHIRT 6,10 €

Commission: Negotiable

Collection Size: 170

Age Group:
Men’s collection, which is the mainstream collection, targets consumers between 20 and 50 years old
In the women’s range, age segment of Impetus target customer falls within the range between 20 and 40 years old.

Competitive to: Punto Blanco, Hom, Mey , Schiesser, Jockey, Calvin Klein.

Main Export market: European Union, Russian Federation, South Korea, Canada and China

Exhibitions: Lyon

Company Philosophy: Deliver excellence, throughout continuous R&D and close customer contact, achieving a distinctive position in the marketplace.

My Comments: Impetus, which started with six workers, employs today around 800 people and has world wide sales of several million pounds is one of the most successful companies in underwear for mean an women – although the label does not have a high profile in the UK in many countries round the world it is well known.
A very high quality standard overseen by a Belgium Portuguese co-operation.
There is a strong customer base in the UK and with great potential for expansion.