Company Name: Joi Collection Fashion GmbH

Brand: Joi Collection

Established: 2004

Country of Origin: Austria

Area: All UK & Ireland

Product Description: The products of the Joi Collection are as special as the one wearing it- individual design beyond the Mainstream. Selected materials, freely and unorthodox arranged. Material samples, forms, details, which rise most different epochs and cultures. Unique specimen, exclusive made from an Austrian designer. For humans who love the extraordinary, search for the particular and also want to show it; self-confident, extroverted, individual. Our collections are literally timeless.
The styles and forms of past centuries, alive traditions - times with pleasure and joy, as in the "Crazy Collection", and with imaginative elegance, like in the "Glamour Collection". Both collections are part of the Joi Collection.

Sizes: hats: S, M, L caps: one size fits all

Average Prices: £39

Commission: 12+% negotiable

Collection Size: 35

Competitive to: No one!

Sits alongside: From Harley Davidson to sophisticated boutiques

Website: www.joi-collection.com

Company Philosophy: The Joi Collection Fashion is a very young company with a balanced combination of an unusual artist, young "wild ones" and experienced managers and co-workers. It creates, produces and markets in manual work manufactured accessories from high-quality, partially old materials, in the middle price range.
The company intends to set a new fashion trend with hats and bags of an unusual kind.

My Comments: Us British always like extroverts and this is a unique collection, crazy designs, but somehow they seem to have a commercial edge, already successful in Austria, I see a niche market for this highly unusual collection.
The standard of work is very high and could be sold in the best shops.