Company Name: Logo Alkmaar BV / Jottum

Brand: Jottum womenswear

Turnover:

Website: www.jottum.com

Established: Started in 1997

Country of Origin: Holland

Area: UK

Product Description: Anky Groothof has been designing the famous Jottum children’s collection for many years together with designer Henk Goewie have designed a full collection for Autumn/Winter 2007.
Their focus age is from 25 and comes in the sizes 34 to 44.
The new collection will delight the young modern women who know what they want, the collection has style, is at times sober and then lavish again. It’s modern, urban and practical aesthetic.

No of Collections per annum: 2

Sizes: 34-44

Average Prices in £ Retail:
   Jacket: 148-249 GBP
   Skirt: 117-196 GBP
   Trouser: 93-130 GBP
   Dress: 249-288GBP
   Blouse: 78-117GBP
   T Shirt: 54-101GBP

Commission: 10-12% negotiable

Collection Size: 100

Age Group: 25-45

Competitive to: Marcain,Turnover, Orwell, Josephine & Co, Erny van Reymersdaal

Main Export market: Germany, Spain, Italy, Denmark, Belgium

My Comments: Jottum Children’s wear has long impressed the fashion world with truly original, highly sought-after clothes for children from 0 to 10. It is, therefore, surprising that in the more than ten years that Anky Groothof has been designing this brand, she has not yet been tempted to launch a women’s collection. That is, until now. “A lot of people around me were expecting and asking for it, and I think it’s a natural progression”, she says.
A sound company financially and famous throughout the EU for their children’s wear this collection hits the spot – aiming at the same market as Marc Cain and Orwell – this is what people want at the moment.