Company Name: Just Bluff Ltd

Brand: JustBluff

Website: www.justbluff.com

Established: 2008

Country of Origin: UK

Area: Norway

Product Description:
We have created a unique range of casual wear perfect for the non-stop lifestyle, with the aim to capitalise from the heritage of the global poker industry. JustBluff is now expanding to become the first worldwide brand to represent the sport.
The brand ethos is based on three pillars: uniqueness, versatility and sleekness.
JustBluff’s sleek 2009 collection includes everything from luxurious polo shirts and fleeces for men to sexy diamante-sprinkled strappy tops and babydoll tees for women. Also available are super cool hoodies and sweats and a range of baseball caps sporting the signature JB brand.
All JustBluff garments are made to the highest standard and uses only the finest materials, ensuring that the clothes are durable and the designs remain crisp and clear.

No of Collections per annum: 2

Sizes: S-M-L-XL-XXL

Average Wholesale Prices:
   Sweatshirt:£30/Euro 34
   T-Shirt: £10/Euro 11
   Polo: £15 / Euro 17
   Polo Long sleeve: £20 /Euro 22
   Vest: £13/Euro 14
   T Shirt: £10/ Euro 11
   Bag £4/ Euro 4.50
   Caps £7/ Euro 8
   Chip Case £35/Euro 40

Commission: 15%

Collection Size: 40

Age Group: 25-35

Competitive to:
    Europe: Lucky7
    USA: Kasino, PropClothing

Sits next to: Franklin Marshall, Jack Wills, Billabong, Replay, Quicksilver, Energie, North Face, Fila, Ellesse, White Stuff

Main Export market: France /Italy

Philosophy: At JustBluff HQ we believe you've got to make the most of your chances, both in life and in a game of poker. With our unique poker lifestyle brand JustBluff, we combine our favourite after-dark game with high fashion, launching a sleek, versatile, one-of-a-kind poker label.
Bluffing is all about making the right impression so wherever you wear JustBluff, remember: Play in Style!

My Comments: A go ahead young company cashing in on the lucrative Poker scene.
JustBluff collection encapsulates the thrill of the game with classic wardrobe must-haves, from luxurious polo shirts and fleeces for men, to sexy ' Lady Luck ' vest tops , quirky slogan t-shirts and 'King ' fleeces for men.
Perfect for the jet-set lifestyle, JustBluff will see you through from the gym to an evening out, or from a weekend in St Tropez to a last-minute flight to Las Vegas for the World Series of Poker.