Company Name: Laniel A/S,

Brands:
Petibom - 0-3 years (Baby clothes)
Petipino - 3-8 years (for both boys and girls)
Amy (girls) and Bullet (boys) - 8-16 years
Monday - 10-16 years (boys)

Turnover: Euro 11, Million

Website: www.laniel.dk

Established: 1975

Country of Origin: Denmark

Area: All UK & Ireland

Product Description: A total concept children’s wear range with four different brands, each brand covering clearly identifiable age groups

No of Collections per annum: 2 per season for each brand

Size of Collection: 50 pieces approximately for each brand

Average Prices : CLICK HERE

Commission: 10-15% negotiable

Age Group: 0-16 over 4 brands

Competitive to: Fransa, Exit kids, Pippi, nameit, PH industries, D-xel

Sits Alongside: All mid market childrens wear collections

Main Export market: Sweden, Finland, Germany, Holland

Company Philosophy: The company philosophy is to develop and produce and deliver products in a fashionable design with the right function and fit in a good quality. Our mission is to listen to the markets and deliver concepts and products demanded. All concepts and products are developed and designed from the latest trends and fashion developments.

My Comments: This is a very interesting company, one of the top ten producers of children’s wear in Denmark, the collection is unique as each of the four brands covers a clearly identifiable age group all the brands are specially well designed and focused and represent the best in Danish Fashion.
The company which was established more than 30 years ago has a solid base and now for the first time is on a planned export drive to open new markets.