Company Name: Lerros Moden GmbH

Brand: Lerros

Established: 1982

Country of Origin: Germany

Turnover: Euro 75 Million

Product Description: Casual Men’s wear with a strong urban trend section, combined with classics, famous for shirts and trousers, but offering a total wardrobe concept. In Germany there are actually approx. 800 accounts of which 500 are working with us on a shop in shop basis.
The rest of 100 shops are mainly in Netherlands, Austria, Belgium.
Women’s wear is only 10% of the collection at present, but growing fast.

Area: Scandinavia

Sizes: S-XXL

Average Prices in Euro: 14-19

Commission: Lerros are specially interested to work with an importer or agent, Commission for an agent would be 10% negotiable

Collection Size: 6 collections per annum (2 Main) about 100 articles per collection

Competitive to: S Oliver Tom Taylor, Best Seller Group

Sits alongside: Esprit and those above

Main Export market: Austria, Netherlands, USA, Greece, Slovenia Ireland, Eastern Europe and Switzerland.

Exhibitions:

Website: www.lerros.de

Company Philosophy: Lerros Men is aimed at the “Urban Adventurer”, wearable trendy outfits that look good in every situation, Lerros men know their style and know what they represent.

My Comments: A unique opportunity to work with one of the most successful fashion companies in Germany at the moment.
With prices that are exceptional value and quality that you would expect from much higher priced merchandise.
Lerros increased its turnover by 4% last year in Germany, one of the very few to show any increase.
Lerros works closely with its retail partners and puts the interest of its retailers first; help is given with stock control and promotion, a very forward thinking company.