Company Name: Max Danieli s.r.l.

Brand: Max Danieli

Turnover: Euro 5 Million

Website: www.maxdanieli.com

Established: 2000

Country of Origin: Italy

Area: All UK & Ireland

Product Description: What we are trying to do is to present a collection that is highly competitive with its combination of price, quality and styling. The majority of styles we are offering are designed for working women who wants to be the best dressed in the office.
Other parts of collection are divided between nice, semi-extravagant eveningwear and weekend-wear. We are using high quality materials and we are trying to approach the woman that understands it. For example, we are using virgin wool and its mixtures with angora, cashmere or alpaca, then we use cotton, linen, silk and their mixtures with each other as well as few genuine leather and fur articles… We are also using only high quality lining materials: viscose and cotton. When we combine this with the fact that 7 young and highly skilled designers are working for us in our Milan/Italy based design centre and that we are running a factory that is producing high quality ladies garments for more than 40 years for different brands currently presented in the world market.
We also think that at the present time there is need for the type of brand we are presenting to the market. Currently available brands are either not affordable, or they are „very affordable” with poor quality, or unoriginal styling… Our brand is a product of many years spent on thinking and analyzing magical: “What Woman Wants”, or what and for what cost is missing in the market.

No of Collections per annum: 2

Sizes: 34-46

Average Prices in £:
   Jacket 40 – 50
   Skirt 25 – 35
   Trouser 25 – 35
   Dress30 – 40
   Blouse 15 – 25
   T Shirt 10 – 20

Commission: 15% negotiable

Collection Size: 200+

Age Group: 30-55

Competitive to: Main EU mid market /mid price brands

Main Export market: France, Germany, Belgium, Switzerland, Hungary, Russia, U.S.A.

Exhibitions: CPD

Company Philosophy: We will do anything to make you more beautiful !

My Comments: This well organised and modern forward thinking company, based in Italy and run with great efficiency by a non Italian management team, has had outstanding success in a short few years.
Young fresh styling and beautifully made.
Production is made outside Italy from their own factory established for more than 40 years
When I visited their stand at CPD, they were packed out every day.