Company Name: Merrytime A/S

Brand: Merrytime

Turnover: Euro 9 Million

Website: www.merrytime.dk

Established: early 70’s.

Country of Origin: Denmark

Area: All UK & Ireland

Product Description:
Fashion range: Our design team gather the latest information on trends and transform what we learn into new designs based on our target group. We are not trend setters, but aim to supply fashionable clothes at a high quality based on comfort and perfect fitting.
Today, fashion embraces a wide range of styles and looks and anything goes, but we believe it is more important to follow your own style than to be governed by capricious trends. If a trend does not happen to suit our target group, we prefer to leave it alone.
At Merrytime, we design clothes for “real women”, women with the self-confidence to be themselves. “Real women” only embrace a trend or fashion if it suits their own personal style.

Basic N.O.S. range: We call Merrytime's basic products N.O.S. (Never Out of Stock). We have the entire collection in stock in all sizes. As a result you can always supplement your wardrobe with a given N.O.S. product.
Merrytime’s aim is to create winners for your wardrobe. That is why we offer a N.O.S. collection with stylish models and classic design. Clothes you can keep in
your wardrobe for more than just one season.

Unique selling point: Apart from the perfect fit, Merrytime is the only Scandinavian clothing manufacturer to offer selected basic products in three height classes for every size. This involves adjusting the length of the back and sleeves of the jacket as well as the waist and inseam of the trousers. At the same time, we retain the clothing proportions so they suit you perfectly – and you feel comfortable anytime and anywhere! You can choose between 33 sizes – ranging from 34 to 54.

No of Collections per annum:
   2 main collections of each approx.
   2 mid season collections
   N.O.S. (never out of stock) programme of approx. 25 pieces.

Sizes: Size 34-60

Average cost price of articles in Euro:
   Jacket: 26,00 / 65,00
   Skirt: 17,00 / 44,00
   Trouser: 17,00 / 44,00
   Dress: 26,00 / 66,00
   Blouse: 17,00 / 31,00
   T Shirt: 9,00 / 26,00

Commission: 10% negotiable

Collection Size: 160

Age Group: 30+

Competitive to: Gerry Weber, Betty Barclay, Brandtex, Kello, Claire Group, Pardon

Main Export market: Sweden, Norway, Finland, Germany, Holland,

Company Philosophy: At Merrytime we believe in “real women” of all ages and sizes. We take pride in supplying high quality, comfort and the perfect fit.

My Comments: Merrytime is a very strong name in Scandinavia, Holland and Belgium where it has been selling well for many years.
Aimed at the 30+ women and is famous for its excellent fit as they offer choices of lengths according to height.
Some years ago there was a substantial database, for complex reason this is no longer true, but there is a large existing database of previous shops who have bought the collection.