Company Name: TROVELS, S.A.

Brand: MISS ME

Website: www.missme.com

Established: 2001

Country of Origin: Los Angeles (CA) U.S.A.

Area: UK & Ireland

Product Description: The Miss Me brand line is casual and eclectic, reflecting the quintessential L.A. attitude. You’ll find details that create a special feeling in the most unexpected ways. Quirky prints and patterns, a remarkable use of materials, and an overall sense of uniqueness adorn this line of tops, bottoms, tanks, tees and hoodies. With Miss Me, you’re ready to mix and match with just about anything in your wardrobe for any occasion.

No of Collections per annum: 2

Sizes:
   Jeans: 25-31 (U.S sizes)
   Tops: S – M – L

Average prices:
   Jacket: €33
   Trouser: €55
   Dress: €40
   Blouse: €35
   T Shirt: €27-30

Commission: 12%

Number of pieces in the collection: +/- 70

Age Group: 20-40

Competitive to: Fornarina, Miss Sixty, Fressoul, G-Star, Hilfiger Denim, Pepe Jeans…

Sits along side: Fornarina, Miss Sixty, Fressoul, G-Star, Hilfiger Denim, Pepe Jeans…

Main export markets: Brasil, Japan, Canada, Italy, Germany, Belgium, Middle East, Russia, Spain, Greece.

Exhibitions: BREAD & BUTTER - Barcelona. MAGIC-Las Vegas. PROJECT-Las Vegas.

Company Philosophy: MISS ME is fun and inspirational, she celebrates the L.A. lifestyle. She captures the essence of the diverse social cultures proclaimed to be the “L.A. Attitude”. Her wide range of styles is about entering into realms of playful change making a dynamic statement of fashion cool. It’s about being a social chameleon who mixes, rips and reconstructs different roles and empowers other aspects of her personality.

My comments: Hugely successful middle market Californian jeans company already selling successfully in a number of European countries. With a distribution network set up in Europe, this is a company with strong sales potential offering that Californian look – but just that little bit different.