Company Name: MOOV GROUP PTY LTD
Brand: MOOVBOOT
Website: WWW.MOOVBOOT.COM
Established: 2008
Country of Origin: Australia
Area: UK
Product Description:
MoovBoots are hand made from the highest quality natural latex rubber, combining the waterproof qualities of Wellington with the comfort of 100% Australian Merino shearling lining.
Brand cornerstones
The pillars of the MoovBoot brand are: style, fit, warmth and durability.
Style:
Exclusive Collections offer an original take on trends and moods every season. They encapsulate the Zeitgeist in a luxurious boot that people with a sense of style love to wear and make their own.
Fit:
MoovBoots have been carefully designed to deliver maximum comfort, with curves that follow the natural shape of legs and feet. They also feature cushioned, impact resistant foot-beds.
Warmth:
MoovBoots are the only boots in the world to combine a waterproof rubber shell with a lining made of 100% Australian Merino shearling. Incredibly soft and warm, Australian Merino sheepskin boasts some of the most densely packed wool of any sheep variety. Its breathability also means that moisture is wicked away from the foot. MoovBoots also feature cold repellent foil in their sole.
Durability:
The fabrication of MoovBoot is a prowess that marries traditional craft techniques and modern technology. MoovBoots are made by hand using high quality natural latex rubber that can withstand temperatures of -25˚C/32˚F. A two piece pattern lining is used so that the sheepskin – cut from the same skin for each pair of MoovBoots – is barely cut into, ensuring luxurious comfort. From the metal brand tag to the cold repellent foil in its removable sole, every pair of MoovBoot is guaranteed to match the most stringent quality standards. MoovBoots are reinforced in areas of high abrasion and strain.
No of Collections per annum: 2
Sizes:
Womens EU36/US 5 to EU41/US 10
Mens EU41/US8 to EU46/US12
Average Prices:
USA Retail Price USD 280 TO USD400.
UK Retail £160 - £250
EURO Retail 180 - 290
Age Group: 18 TO 45
Competitive to: Hunter, UGG Aust, Mou, Australian Luxe Co
Main Export market: Canada, Germany, Switzerland, Austria, Belgium, Holland, Luxembourg, Russia, Norway
My Comments: MoovBoots is one of the many great success stories from Australia in recent years – started in only 2008 and now with an export business all over the world.
Now they are looking for distributors in France UK and USA.
MoovBoots are the only boots in the world to combine a waterproof rubber shell with a lining made of 100% Australian Merino shearling. Incredibly soft and warm, Australian Merino sheepskin boasts some of the most densely packed wool of any sheep variety. Its breathability also means that moisture is wicked away from the foot. MoovBoots also feature cold repellent foil in their sole.
