Company Name: BIFULCO DISTRIBUZIOE s.r.l

Brand: Noidinotte

Website: www.noidinotte.net

Established: 2004

Turnover: EURO 8 million

Country of Origin: Italy

Area: UK & Ireland

Product Description:
This collection is based on designing a high level of comfort for loungewear – it uses colours that follow the current fashion trends – happy themes that are mirrored by young and dynamic styling. Great attention is paid to fit and all the articles have interesting details to make them look different.
What is special about this collection is the crossover from loungewear to casual going out wear - and offers a new balance between nightwear and loungewear.
That’s why this collection is unique wearing noidìnotte you just have to ask yourself: shall I go to sleep or shall I go out?

No of Collections per annum: 2

Sizes: XS - XXL

Average Prices: 8 Euros

Commission: 15%

Collection Size: 36

Age Group: 16-40

Sits next to: All Lingerie/leisure brands

Philosophy: We are an old established company with a good name for reliability and trustworthy dealings. A family company with strong family traditions. We give added value to our collection through on going research with new ideas from our young design team who are constantly involved in product development.

My Comment: This highly successful company from the south of Italy has been established for more than 40 years – but in 2004 found a niche market with this interesting collection which makes nightwear like loungewear and loungewear like nightwear – and most of it can be worn for going outdoors.