Company Name: Transit fashion
Brand: NZA New Zealand Auckland
Website: www.nzanewzealand.com
Established: 2005
Country of Origin: Holland
Area: Korea & Singapore
Product Description
The Spirit of Adventure, The Discovery of Nature and The Experience of New Zealand is the inspiration of NZA New Zealand Auckland, the fastest growing men's casual fashion brand. Very good positioned, next to all leading international contemporary sportswear brands, being the "bridge" between them and more jeans-orientated brands. A unique concept, lifestyle and look & feel. High quality orientated, commercial price level. Men's and junior collections
No of Collections per annum: 2 main collections (autumn/summer), 2 midseason collection (high summer and early spring/December)
Sizes:
Men's collection: s – xxxl
Boys collection: 104-176
Average Prices:
Jacket: €115
Shirt: €33
Trouser: €40
T Shirt: €20
Rugby €40 h
Hooded sweat €40
Kids collection approx. 20% lower
Commission: 28/30% distributors discount
Collection Size: Main collection 200 Mid season 80
Age Group: 25-75++
Competitive to: International; Polo Ralph Lauren, Napapirii, Tommy Hilfiger, Marco Polo, Gant, Auronautica Militare
Sits next to: Polo Ralph Lauren, Napapirii, Tommy Hilfiger, Marco Polo, Gant, Peuterey, Auronautica Militare, Blauer, Masons,Scotch&Soda
Main Export market: Germany, Italy, France, Denmark, Sweden, Norway
My Comments: NZA is a company with a global Ethos.
They are looking for distributors in Korea and Singapore
Their philosophy is that they aim for that type of customer who is fed up with the too contemporary outlook of leading sportswear brands and want to dress younger, more casual but cannot recognise themselves in the mostly jeans look of brands like scotch/soda, Superdry, Abercrombie.
NZA have created a product for a whole new market with a younger attitude. Through a unique concept; the unique look & feel and image of New Zealand (last paradise on earth) we offer an "escape" from every day live. By wearing NZA you can feel the adventure and lifestyle. In our brochures and marketing will recognise that respect for great nature and comrade-feeling for dynamic men, regardless of age.
