Company Name: Oilily BV

Brand: Oilily

Website: www.oilily.nl

Established:1963

Country of Origin: Holland

Area: All UK & Ireland

Product Description:
The Oilily consumer is a creative opinion-leader or a mainstream consumer interested in contemporary fashion. The Oilily Women’s collection is relaxed rich-casual, colourful upbeat styles designed to offer strong and unique wardrobe item options. Complemented by a women’s bags collection.
Skirts Oilily’s women’s skirts range in their level of detail and sophistication from simple and sporty denim skirts to fully realized bohemian style gypsy skirts. The price range for skirts across this spectrum runs from approximately € 150 to € 350
Trousers Oilily’s women’s pants range in their level of detail and sophistication from relatively simple denim styles to design featuring combinations of all-over photo prints with embroidery on high-end fabrics. The price range for bottoms across this spectrum runs from approximately € 160 to € 250
Sweaters Oilily’s is famous for a certain signature in jacquard sweater designs and style range from straightforward crew-necks to full-length shawl collared cardigans. The price range for sweaters across this spectrum runs from approximately € 200 to € 350
Tee Shirts Oilily women’s tees range in their level of detail and sophistication from solid stretch-blended log tees to cut-and-sewn designs featuring several custom all-over prints representing up to 18 individual colours. The price range from tops across this spectrum runs from approximately € 50 to € 100

No of Collections per annum: 2

Sizes: 36-44

Average Prices in Euro: See under Product description

Commission: 10% negotiable

Collection Size: 180

Age Group: 25 – 45

Competitive to: Noa Noa, Lollipop Paris, Kenzo, Missoni

Sits Alongside: D&G, Cavalli, Diesel, DKNY, Van Noten, Paul Smith, Burberry, Polo, Pulitzer

Main Export market: USA, Japan, Korea, Middle East, All European Countries

Exhibitions: Worldwide

Company Philosophy: Inspiration and aspiration for those passionate about creativity
Inspiring, Joyful, Relaxed, Soulful, International, Timeless

My Comments: Oilily is possibly the most well known brands for kids in the world – the Women’s collection which has been growing in importance in the last few years now represents 40% of turnover and is therefore very significant.
With their own flagship shop in Sloane street in London and a number of existing accounts round the country – this is an important collection.