Company Name: Olga Berg Design Pty Ltd

Brand: Olga Berg

Website: www.olgaberg.com

Established: 1995

Country of Origin: Australia

Area: All UK & Ireland

Product Description:
Olga Berg’s beautifully designed and cohesive ranges of handbags for day and evening create a vibrant brand presence and exude an irresistible appeal in a fashion savvy market.
Designing for the fashion conscious consumer, Olga Berg has established itself as a powerhouse brand in its home country Australia at leading department store and boutique level. With a strong focus on design, the styling is supported by a sassy, confident brand personality.
Olga Berg’s inspired day bag collection is renowned for its adventurous use of colour and the story format presentation that enables customers to confidently mix and match styles and colour ways.
Olga Berg are specialist designers of evening and occasion handbags. With significant resources dedicated to this category, the Olga Berg range features opulent fabrics and intricate finishes and covers everything from sophisticated slim line clutches to highly embellished keepsakes.

No of Collections per annum: 2

Average cost Prices in £:
   Average Day bag w/s price: £18.50
   Average Evening bag w/s price: £12

Commission for Agent: 12% negotiable
   Major discount on prices will be offered for Importer/distributor

Collection Size: 35 styles across 3 to 5 colour ways.

Age Group: 25-45

Competitive to: Fiorelli, Kathy Van Zeeland, Guess, Suzy Smith, Nica, Matt&Nat and Ollie & Nic.

Sits Alongside: Better end accessory,shoe & clothing collections
Main Export market: New Zealand & Canada

Company Philosophy: The Olga Berg philosophy is to design and create beautiful, fashion aware handbags to retail at accessible price points.

My Comments: Olga Berg is an Australian handbag design company that presents focused collections each season, has a robust business infrastructure, a proven distribution chain and a strong brand proposition. Its embellished and decorative product differentiates itself from competition through its unique interpretation of global fashion trends and impressive brand marketing. Olga Berg offers fashion aware consumers a unique fashion product at a very accessible price.
In only twelve years, Olga Berg has established itself as a brand of choice in its home country. Through formidable design, strong PR & marketing and solid sales as it continues to maintain and grow its exceptional market share. Olga Berg will plan with the right agent to promote the collection is a similar way in the UK and Ireland.
Olga Berg is not a clothing brand, but the types of retailers that they are seeking include better accessory, handbag and shoe stores, clothing boutiques, better gift and lifestyle stores.
Even in a highly competitive market this company will be successful and will be much in demand by agents and importers.