Company Name: Picadilly Fashions

Brand: Picadilly

Established: 1975

Country of Origin: Canada

Product Description: The collection consists of ten groups of 10/15 pieces per group, casual dressing yet elegant and suitable for Mother of the bride, dresses and separates. Since 1975, Picadilly Fashions Canada has been a leading fashion house, specializing in designer knitted fabrics such as slinky travel wear, velvets, poly/cotton interlocks, jersey knits, and many complementary seasonal novelty fabrics. Our fabrics are all considered easy “wash and wear” co-ordinates. We design and manufacture a complete product line from jackets to pants. Our Target Market consists of casual to career women aged 35-65 and our price points are moderate to better. Value, Service, Quality and Delivery are considered the cornerstone of our success.

Area: Ireland and SE

Sizes: S-XXL

Average Prices: £19

Commission: 10%

Collection Size: 150

Competitive to: No one in the UK, in USA Vicky-V and Softwear

Sits alongside: Most mid priced brands

Main Export market: USA, Canada, UK, Germany

Exhibitions: Moda

Website: www.picadillyfashions.com

Company Philosophy: Picadilly Fashions offers Classic Investment Dressing with a special detail to quality and service.

My Comments: A top notch company from Canada with plenty of export experience, they have an existing client base in the UK and therefore a proven track record of success in our market, the client base now needs to be expanded and they are now searching for regional agents.
Very well priced and without serious competition as the product is unique in what it offers and it’s excellent prices. Specially good for the 35+ age group.