Company Name: Kloth Inc.

Brand: If the Planet

Website: www.planetapparelgroup.com

Established: 2002

Country of Origin: USA

Area: UK & Ireland

Product Description:
A creative collection of women’s apparel which uses the finest natural fabrics. They are made with Irish handkerchief linen, Pima cotton, washed silk, and washed silk organza. The palette consists of soft hues of natural elements, such as sea, fog, putty, and lots of white on white. The silhouettes are soft and flowing. The shapes are Japanese inspired which are loose and away from the body. Together the fabrics and the body styles enhance everyone’s figure. This line of clothing is size-less, season-less, age-less.

No of Collections per annum: 2

Sizes: Tops are one size fits all. Bottoms are 1, 2, and 3 (as in small, medium and large)

Average Prices £:
   Jacket:85
   Shirt: 60
   Skirt: 79
   Trouser: 76
   Dress:110
   Blouse: 62
   T Shirt: 28

Commision: 12%

Collection Size: 55

Age Group: 30+

Competitive to: Sulu, Studio Runholtz, Moyuru, Escandar, Sharin Guild, Zoran, Ivan Grundal,

Sits next to: as above

Main Export market: Canada

Philosophy:
Comfort along with style is synonymous with our collection.

My Comments: This better end collection from USA sells throughout all 52 states and Canada.
Comfortable easy clothing in soft and luxurious fabrics – They decided to export to Europe due to the large numbers of tourists especially in Florida who asked them if they could buy this collection in Europe – so I believe this will do well in the market here.