Company Name: Sarto Fashion bv.

Brand: Poools

Website: www.poools.nl

Established: 1947

Country of Origin: Holland

Area: Sweden and Denmark

Product Description: Poools is a Dutch coordinate collection in the mid/high women’s clothing
Segment. Product values are high quality, comfortable, affordable and care for details. For modern women of all ages.
The Poools woman is independent, self assured, and feminine with her own style.

No of Collections per annum: 2 main 2 flash

Sizes: 36-46

Average Prices in Euro:
   Jacket:35
   Shirt:
   Skirt: 23
   Trouser:27
   Dress:27
   Blouse: 26

Commission: 12/15%

Collection Size:
   Spring/Autumn 70
   Summer/Winter 35

Age Group: 30+

Competitive to:
Summum, Sandwich, Aaiko, Staff, Turn-Over, Essentiel, Velvet, DEPT, European Culture, Stills, JUST B, No mans land, IKKS.

Philosophy: In everything we do is quality leading. We want to be the best!
We do business for long term relationship. Our goal is to make
a high turnover with high profit.

Main Export market: Belgium Russia

My Comments: Pools is the trend brand from Sarto established in 1947 in Holland - one of the oldest and most successful brands in the country.
The collection is aimed at the 30+ market yet is young and attractive looking – the price points are excellent.
The Sarto names guarantees quality, delivery and attention to contemporary
design ideas.