Company Name: PS Fashion GmbH,

Brand: Mystery by PSF / Vira Ruchi / Shanaya

Website: www.psfashion.de

Established: 1994

Country of Origin: Germany

Area: Holland

Product Description
Ladies dresses blouses & skirts, female to romantic touch, not a sporty/casual look, 60% prints / 40% solids

No of Collections per annum: Actual one main collection for spring/summer, + few styles mid season offers for prompt delivery.

Sizes:
Mystery by PSF) woman +/- 35 years, sizes german 38-46 , middle price sector, PE Georgette + Chiffons
Vira Ruchi woman +/- 30 years, sizes german 36-46 , middle + price sector, Viscose Chiffons
Shanaya woman +/- 20 years, sizes german 34-44 , romantic "younger" mainstream look ( not youngsters ), middle price sector,

Average Prices:
Skirt: Mystery 13-15 / Vira Ruchi 17-27 / Shanaya S 13-19
Dress: (Mystery short 14-18 / long 16-23 ) ( Vira Ruchi short 17-19 / long 24-32 ) ( Shanaya S short 13-16 / long 17-19 )
Blouse:Mystery 11-17 / Vira Ruchi 14-22 / Shanaya S 9-15

Commission: 12.5%

Collection Size: 65+ articles over the three brands

Competitive to: a Unique product often underselling high street value shops

Main Export market: Austria, Switzerland, Spain, Italy, France, Scandinavia, Russia,

My Comments: PS Fashion's One company three brands - Successful in the European market since 1994 this company produce competitively priced dresses skirts and blouses- famous for their prints they have a substantial number of accounts in XXXX but have never previously worked with agents.
They have their own office in Hong Kong as well as their own production – the prices represent extraordinary value/quality ratio most buyers first comments are "I do not believe these prices!!"
The three brands Mystery, Vira Ruchi and Shanaya represent different fashion looks and are aimed at different age groups.