Company Name: RIO Bekleidungswerke GmbH

Brand: Rio

Turnover: 15.000.000 €

Website: www.riofashion.de

Established: 1934

Country of Origin: Germany

Area: Ireland

Product Description: The collection consists out of a number of fashion groups, which have a sporty casual feel.Within these colour themes and the fabrics we pick up fashion trends, especially designed for the type of customers we cater to.
Within these groups all pieces match and can be mixed with each other. These groups are in a delivery schedule which is on a two weeks shipping cycle.
A collection normally consists out of ten basic colour coordinated groups, which vary from sporty to day time over to evening or more event dressing.
The collection caters especially to independents or small department stores who services the individual consumer in the age of 45 and up.
There is also a very classic segment on basic items, which fulfils the need of never out of stock .
Parts of the collection are on a constant re-order business, which is based on always repetitive materials and always matching colour stories.
The collection is split in a 4 annual cycle. It begins with the spring/summer collection, in addition to this we have the so called “party/summer”, a more elaborate and dressy segment for spring/summer. After that we start with the winter collection , which again is followed by a event collection, which is also considered more elegant way of dressing.

No of Collections per annum: 2 main 2 midseason

Sizes: 38-54

Average Prices: 35 €

Commission: 10%+

Collection Size: 300 + 100 midseason

Age Group: 45+

Competitive to: Frankenwälder, Delmod, Hermann Lange, Sommermann, Bianca

Sits Alongside: All Womenswear collection 40+ age group

Main Export market: Netherlands, Austria, Switzerland, France, England

Exhibitions: CPD , Moda

Company Philosophy: Efficiency with caring

My Comments: From one of the oldest and most well established companies in the Germany, Rio is an interesting commercial collection, aimed at the 45+ age group.
With an existing and faithful database of customers in the UK & Ireland, this is a good company to pick up on and build.