Company Name: Luis Álvarez Paraguas y Complementos S.L.

Brand: ROMANELLI and AQUA PROOF

Turnover: 6 Million Euro

Website: www.romanelli.es

Established: 1930

Country of Origin: Spain

Area: All UK & Ireland

Product Description:
ROMANELLI: Products known for their exclusive designs, developed by the Product Development team always following the latest fashion trends, introducing modern materials in the creation of umbrellas, such as fibreglass, Teflon, windproof systems, carbon, aluminium, and so on.
AQUA PROOF: fashionable young designs where colours are of special relevance.

No of Collections per annum: one all year round collection

Average Prices:
   Aqua Proof: £4.00 to £7.00
   Romanelli: £7.00 to £15.00
   Romanelli Exclusive: £20.00 to £40.00

Commission: 13%

Collection Size: 40-60 PCS

Age Group:
   AQUA PROOF: 15-40 years
   ROMANELLI: 30-70 years

Competitive to: GUY DE JEAN /PASOTTI OMBRELLI / MANUFACTURAS CLIMA S.A. / GRANT BARNETT / DOPPLER/ KNIRPS/ PIERRE VAUX/ GIANFRANCO FERRE

Sits Alongside: Our products are usually sold alongside handbags, leather goods, scarves, luggage and jewellery accessories.

Main Export market: Germany, France, Mexico, USA, Japan and Portugal.

Company Philosophy: We try to transmit emotions through our umbrellas and rainwear accessories.
Our goal is to move at the pace of society, to mature fashion ideas for people who feel young, elegant, and free. Romanelli maintains high standards of customer service, not only for customers but also for their representatives.

My Comments: Romanelli was started in 1930 with the umbrella as the product of reference. Throughout the years they have developed new and different designs converting their umbrellas into very fashionable accessories.
The Romanelli collection is unique in the umbrella market and is the top brand in Spain. They are in the top five European umbrella manufacturers.
More colourful than most collections I have seen with a mix of classic and standard designs.
Take one in your hand and you can feel the quality.