Company Name: Spoilt Rotten

Brand: Rotten

Website: under reconstruction

Established: 2003

Country of Origin: Italy

Area: Holland

Product Description: Rotten Brand is a modern mix of creative materials that can be worn for both casual and smart attire; all the articles compliment each other in a way that shows both taste and style, without being vulgar and labelled.
Each season’s collection is trendy and focused on the current market needs, with the added advantage of being more exiting due the combination of alternative leathers and fabrics.
The price points are very competitive for the market, which allows the customer
To sell with confidence.

No of Collections per annum: 2

Sizes: footwear 36-46, garments S-XL

Average Prices: Footwear/jeans/accessories €33-67 Leather jackets €80-300

Commission: 10-12%

Collection Size:

Age Group: 20-45

Competitive to: Diesel/Replay/Miss Sixty

Sits Alongside: Diesel/Replay/Puma/Richmond/Bickenberg/Nero Giardini/Miss Sixty

Main Export market: Italy/Bulgaria/Russia

Exhibitions: Micam - Pitti

Company Philosophy: When you adorn yourself with the Rotten Brand, you are
'THE FACE'"

My Comments: a UK/British company that has been highly successful making an eclectic fashion mix – it is essentially a British Brand totally produced in Italy by only top brand producers, it is a fusion of British ideas and Italian flair, with the prime purpose of offering the market place a fashion product that makes a statement and allows the trendy client to feel fantastic.
All the articles are designed in-house by British stylist- Jim Daniels and are made of the finest materials available.