Company Name: SENCE Copenhagen

Brand: SENCE Copenhagen

Website: www.sencecopenhagen.com

Established: 2007

Country of Origin: Denmark

Area: Norway & Sweden

Product Description: Our designer jewellery is based on Scandinavian design tradition, mixed with the inspiration that our designers get from traveling around the world. Some of our jewellery are ethnic-inspired others very simple and classic. We match the hottest trends – with a wide range of colours, materials and forms and give women freedom to play with jewellery that underlies their style. With four new collections per year there is always something new.

We use beads of a rich variety of materials depending of the design including semi-precious stones, jade, glass, cubic zirconia, leather as well as fresh water pearls. All SENCE Copenhagen jewellery is nickel and lead free and each item is handmade.
Target customers are women who use designer jewellery every day for work and weekend parties and who are fashion conscious and trendy. Woman who changes designer jewellery with daily change in clothes and change in colour choice and women who find designer jewellery more playful than real jewellery

No of Collections per annum: 4

Average Prices:
   Ear rings 12 Euro
   Rings 14 Euro
   Bracelets 20 Euro
   Bangles 12 Euro
   Necklaces 20 Euro
   Charms 11 Euro

Commission: 17% negotiable

Collection Size: 400

Age Group: 25 – 40 Women of Generation X and Y – “Young in attitude”.

Competitive to: Hultqvist, Dyrberg Kern,

Sits next to: Dyrberg Kern, Pilgrim

Main Export market: Germany, Switzerland

Philosophy: Sence Copenhagen Mission
We offer a complete solution for the designer jewellery category to bijouterie shops and lady fashion stores
   • Scandinavian design & quality
   • High quality materials & fashionable colours
   • Complete solution: shop displays, packaging, POS materials, quick delivery from stock

My Comments: Sence is a highly professional manufacturer with strong and clear attitude to its customers and to design and quality as set out in their own words below

The BRAND
   • SENCE Copenhagen is a fashionable and trendsetting brand
   • We have a wide collection of designer jewellery to help the customer find and match fashion clothing and jewellery pieces
   • We are in bijouterie & fashion shops
The CONCEPT
   • We develop partnerships and long term relationships with the shops
   • SENCE Copenhagen is a full concept: collection, displays, POS materials, support
   • We integrate SENCE Copenhagen jewellery in the shop in the way it helps best optimize sales: collection, display, service and support
   • We take time to analyse, advice and train our partners to get the most out of our common business
   • We are a team and does everything with a crusading team spirit