Company Name: Setter House BV

Brand: Setter

Turnover: Euro 16 Million

Website: www.setter.nl

Established: Setter House was established in 1804

Country of Origin: Holland

Area:

Product Description:
SETTER is a NEW brand for today’s modern women. Successfully launched in January 2007 as a full coordinated program. Trendy, smart, elegant, sporty and colourful with cut and fit that are designed and tailored to the mature female body.
The size scale of SETTER goes from 36 to 52, which gives women a unique opportunity to create a trendy and stylish look regardless of shape and size.
The collection offers a wide, exciting and much varied assortment. Trousers, blouses, shirts, dresses, skirts, shorts, Jackets, blazers etc. – all mixed with a never-ending sense of style and fashion with focus on quality and excellent fit.

No of Collections per annum: 2

Sizes: 36-52

Average Prices Euro:
   Jacket – 38
   Skirt – 23
   Trousers – 25
   Dresses- 35
   Blouses – 25
   T-shirts – 16
   Knitwear 27

Commission: 12% negotiable

Collection Size: 150

Age Group: 45+

Competitive to: Gelco, Gerry Weber, Oscar B, Brandtex, Frank Walder, Betty Barclay, Bandolera

Sits Alongside: Erfo, Gelco, Weber & Ott, Gerry Weber, Gardeur, Zerres, Sommermann, Oscar B, Star Style, Brandtex, Bandolera

About Setter House
Setter House was founded in 1804, and on 1 July 2002, Setter House was bought through a managing buy out from the former owner. Setter House has followed classic and fashion trends for generations, and, during the latest years, Setter House has been market leader in its segment. Setter House is known for producing women's wear of high quality at competitive prices, as well as being a strong and reliable supplier.
Setter house markets total fashion concepts for women over 40. The collections, which include Setterlady, Setterlaine, Setter and Sentido, are successfully sold in Holland and Belgium
Setter House puts itself to be a good employer and a reliable partner for its customers, subcontractors and other business partners by putting its knowledge of the target market in a strong commercial assortment and a clear mark policy within the focus of the market.

My Comments: Setter based in Holland has been established for more than 200 years, the Setter collection is aimed at the modern woman who does not want to wear young trendy clothes – but still wants to wear clothes with a fashion “edge”.