Company Name: Luxor BV

Brand: Shiwi

Website: www.shiwi.com

Established: 1960

Country of Origin: The Netherlands

Area: Ukraine

Product Description
Mission:
Shiwi aims to make quality beach fashion available at an affordable price for everyone who is young at heart, based on the latest trends in fashion and mixed with a dose of fun and summer sunshine.

Core values:
Fashionable
Shiwi creates designs coming from a fashion perspective (not sports or lingerie).
The aim is to translate the latest fashion trends into beachwear for a broad audience.
Affordable
Shiwi believes good, qualitative beach fashion should be within everyone's reach and doesn't need to cost the world. That way you can easily buy an extra bikini, or short and still have money left to re¬ally enjoy summer!
Fun loving
Shiwi is all about sun, sea, beach, cocktails, relaxing and hanging out with friends, simply put; fun!
This shows in all designs and communication.
Young at heart
Shiwi is young and fashionable, but we also believe that attitude is more important than age. That's why Shiwi is the brand for everyone that's young at heart and shares Shiwi's love for sun, fashion and fun.

Target audience:
Shiwi targets a fashion-conscious mainstream audience;
Young at heart, fun loving & fashionable.
The main focus in communication primarily lies with young women (18-35) and secondly with young men (18-35).
They are the core of the target audience and a point of reference for other groups within the target audience. By focussing communication on this age group Shiwi can appeal to everyone that's 'young at heart' without rejecting the broader target group. From highschool students to young adults, (young) families and kids.

Brandstory:
Shiwi makes beach fashion for everyone who is young at heart.
We love fashion as much as we like sun, beach and hanging out with our friends. That's why our fashion inspired designs are always injected with a pinch of fun and a bright dose of summer sunshine.
At Shiwi we believe quality sun fashion doesn't need to cost the world. We always aim to give you the freshest designs and materials for the best possible price. That way you can easily buy an extra short or bikini to mix & match and still have money left for the other summer essentials.
Maybe it's just us, but it's the simple stuff in life that makes us very happy. Sunset dinners, boardwalk strolls and spontaneous beachside parties are all things we can't get enough of.
At Shiwi we treat every day like it's summer. We challenge you to do the same.

No of Collections per annum: 1

Sizes:
   Men: S,M,L,XL,XXL
   Boys: 92,104,116,128,140,152,164,176
   Ladies: 34,36,38,40,42,44/ XS,S,M,L,XL
   Girls: 92, 104,116,128,140,152,164,176

Average Prices:
   Men: retailprices from 25 to 40 euro's
   Ladies: retailprices from 30 to 50 euro's
   Boys: retailprices from 20 to 35 euro's
   Girls: retailprices from 20 to 35 euro's

Commission: To be agreed negotiable

Collection Size: 250

Age Group: all ages

Competitive to: Quiksilver, Roxy, Billabong, Hurley, Protest, Calzedonia, Freya, Victoria's Secret

Main Export market: Germany, Austria, Switzerland, Belgium, Sweden, Greece

My Comments: Shiwi swimwear establish in 1960 is a well known "low cost" - "high" positioned brand in the Netherlands and the other countries it already sells too.
Due to exceptionally low cost prices and an expensive look and feel to the products the mark up is unusually high so guaranteeing good margins.
The company focuses on strong image awareness with highly visible labelling and hangtags
Beautiful brochures and POS materials as well as using world famous models for all photography.
Shiwi has a strong existing client base in Germany.