Company Name: MIND Companies A/S

Brand: Simply

Website: www.simply.dk

Established: 2000

Country of Origin: Denmark

Area: UK And Ireland

Product Description: Simply is a high fashion trend collection with many jeans in size 36 – 56 with super qualities/fitting. Well known in most of Europe. Includes boots/shoes like Dominique.

No of Collections per annum: 4

Sizes: 35 - 56
   Boots – shoes 36 – 43 – Extra comfort / leg width in sizes 40, 44, 48

Average prices £:
   Jacket: 39
   Shirt: 18
   Skirt: 18
   Trousers: 19
   Dress: 23
   Blouse: 18
   T Shirt: 14
   Knitwear: 18
   Shoes: 42
   Boots: 88

Commission: 12%

Number of pieces in the collection: Approximately 90 per collection including shoes/boots

Age Group: 25+

Competitive to: Veto, buru, Zhenzi

Sits along side: Studio, Dominique, Veto, Zhensi

Main export markets: Norway, Sweden, Belgium, Holland, Germany, Italy, Spain

Exhibitions: CIFF, Modevechan, S-Moteuhen, N - Style is Sizeless:Netherlands

Company Philosophy: Create success with our customers

My Comments: Simply is the young fashion division of the highly succesfull Mind group in Denmark– Jeans and casual wear with a wide range of boots and shoes. What I have noticed is that all Mind group stands are busy whenever I visit CIFF – so this collection will do well.