Company Name: Moda Piu AB

Brand: Smooph

Website: www.smooph.se

Established: 2004

Country of Origin: Sweden

Area: UK

Product Description:
Unique European design with a feminine and romantic touch. Everything manufactured in Florence, Italy. Fabrics such as silk, cotton, jersey and, bamboo. Cater to celebrities such as Princess Madeleine, Eva Longoria and
Misha Barton.

No of Collections per annum: 2

Sizes: XS-XL

Average Prices:
   Jacket: 79 EUR/£65
   Shirt: 59 EUR/£49
   Skirt: 62 EUR/£52
   Trouser: 26 EUR/£21
   Dress: 79 EUR/£65
   Blouse:62 EUR/£52

Commission: 12% negotiable

Collection Size: 30

Age Group: 30+

Competitive to: Odd Molly, Day Mikkelsen. Marlene Birger. Hunky Dory. Branting.

Main Export market: Denmark, Sweden, Finland, Norway

My Comments: Smooph is a very interesting brand from Sweden – unique design famous throughout Scandinavia where it is worn by well known media personalities – a small but highly commercial collection – that is made in Italy to ensure quality manufacturer.
This is a feminine collection with soft flowing lines.